Invest $3M →
Invest $3M →
→ Pre-Series A · Confidential
Measured hydration that plugs into every wearable, feeding the levers people already optimize: HRV, recovery, and sleep.
Drink Intelligently. Give Generously. Live Sustainably.
→ The Connected System
Home WTR Hub Gen 2 with Intelligent Faucet, the Alkaline WTR FLTR, the Intelligent WTR Bottle, and the WTR App. One system, one score.
→ The Gap
Manual apps capture what you claim. Smart bottles stayed islands. Neither knows your water quality, your absorption, or what your wearable already sees. Hydration stays a guess, so it never makes it into the systems people already trust with their health.
→ Solution
The Intelligent WTR Bottle captures real intake over BLE, and our Water Intelligence layer knows the quality of what is in it. A signal, not a self-report.
Absorption, not just intake.The Net Hydration Score models what your body actually absorbs against fluid loss, then adapts to you. An absorption efficiency model, not a concentration adjustment model.
Adaptive range, not a fixed threshold.Hydration flows into the wearables people already wear, completing the picture next to HRV, recovery, and sleep. Seven integrations are already built.
Completes the stack, does not compete with it.→ Product
Intelligent WTR Bottle. SMART 1 · 22oz. Double-walled 18/8 stainless, vacuum insulated for 12h hot and 24h cold. The smart lid is the sensor module: it streams what you drink, and what is in it, over Bluetooth.
BLE 5.0 · IP67 · Apple Find My (MFi) · USB-C wireless charge · 300-day standby
Time-of-flight intake, TDS, and temperature, streamed over BLE. The cap is the sensor module, not an accessory. The illuminated droplet confirms a live read.
Every sip flows into the WTR App, scored by WIOS against a 42.9M-row water-quality map.
→ Competitive Advantage
Two truths, kept separate. Measured (what we sense) is never blended with Reported (what you claim). That separation is the trust architecture. The Net Hydration Score is an absorption model: intake times absorption, net of fluid loss, adapted to you. Structure is public; the weights are proprietary and server-side only.
Evidence base: a 33-study meta-analysis links hydration to lower exercise heart rate and faster HRV recovery; the sleep link is an active frontier (the leading study ran on an Oura Ring). We label every claim against the four confidence tiers above.
→ Personalization
Ties unexplained HRV dips to hydration deficits, so training load and recovery stop being a guess.
Links mid-day fatigue and brain fog to hydration, not just stress or a short night of sleep.
Connects hormonal phase to shifts in fluid absorption, a signal women's health has never had.
Flags dehydration risk early to help prevent dizziness and falls, a leading concern for older adults.
Same Net Hydration Score. We move every user from correlation, to causation, to proaction.
→ Traction
WTR App in production with cross-user auth hardening complete (Phases 2 and 3).
Apple Watch, Oura, WHOOP, Google Fit, Samsung Health, Hume AI, Body Fit AI.
42.9M rows of federal and state water data, queryable by ZIP.
Intelligent WTR Bottle patent (4489-052) under USPTO Track One. VIGIL disclosure filed.
Distribution agreement signed with the DTC Channel Growth Partner; prototype confirmed shipping.
PACE Supply (Water Treatment division) active as primary live pilot contact.
→ Market
Our immediate market is funded and waiting. The DTC Channel Growth Partner opens a funded acquisition funnel to a 2M active-user base. Conversion is their core competency and they are committed to a floor, so this is a contracted channel, not organic hope.
Illustrative; conservative assumptions shown. A warm, funded audience may convert higher. The venture upside is integration across the 562M, plus hardware attach and WIOS licensing, all retained by the parent.
→ Go-to-Market
A DTC app studio whose core competency is conversion.
Floor-committed. 200K cumulative units by year 3, with 500K possible if early stickiness levers fire.
→ Business Model
A retrofit smart cap engineered to fit the top sellers (Stanley, Yeti, Hydro Flask). We do not win the bottle, we make it intelligent.
Slots into the refillable-bottle industry and the wearable stack. Intake and ingestion events sharpen biometric and predictive analytics.
This plus the partnership funds acquisition. Every user enriches the data sets and models. The data is the real moat.
Retrofit Smart Cap, Gen 1: the same TDS, temperature, and intake sensing as the Intelligent WTR Bottle, fitted to tumblers people already own.
WIOS Intelligence on the cap and in the app.
Home WTR HUB Gen 2 and scheduled filters, included.
One device in, a rising subscription out.
Intelligent WTR Bottle or retrofit smart cap. Fits Stanley, Yeti, Hydro Flask.
WIOS Intelligence switches on.
$6.99 / moHydration and water quality feed HRV, recovery, sleep. Score reveals the home-water gap.
Home WTR HUB Gen 2 and scheduled filters at home.
$49.99 / moRevenue recurs. Every event sharpens the data and models.
→ Revenue Bridge
The headline is not a single bet. It is the Intelligent WTR Bottle on the partner volume floor, plus two parent-retained recurring lines: the WTR App subscription and the filter subscription. Every figure is modeled from the unit economics, not assumed.
By Year 3 the business carries real recurring revenue, independent of new hardware sales.
The bottle and app license sit inside the partnership. The filter subscription and WIOS licensing are parent-retained and outside the revenue-share carve-out, so the recurring margin compounds for the parent.
Source: WTR BTL plus APP DTC Costing Model and Filter Subscription Unit Economics. Filter COGS is a hypothesis_only estimate pending BOM validation. Figures rounded.
→ Unit Economics
We never present the factory price as the cost to acquire a customer. The bridge is explicit, and the partner underwrites CAC off the landed number.
The control case normalizes R&D, G&A, returns, and warranty to benchmark. We show it on purpose. The filter subscription adds high-margin recurring revenue on top of this and is not yet folded into a single combined EBITDA line.
→ Financials
Modeled ecosystem, base case. Assumes the 200K committed floor and conversion rates hold. Parent keeps SaaS, filters, WIOS licensing, and HUB subscription at 100%; bottle and app sit in the partnership.
→ Competition
→ Team
→ Vision
*Garmin on roadmap. Logos omitted by design; integrations are SDK-level, not brand endorsements.
→ Capital Plan
Three rounds, three jobs. The bridge funds the software and subscription business now. The Pre-Series A funds Intelligent WTR Bottle production. The Series A funds commercial scale once unit economics are proven at volume.
Each round is staged to the milestone it unlocks rather than run concurrently. The Series A amount and timing are a target, not a commitment from any investor.
→ Production Roadmap
The Production Partners build schedule for the Intelligent WTR Bottle, design lockdown through mass production. Phases shown relative to kickoff; certification and quality-plan milestones are not yet dated in the supplier schedule.
Source: Production Partners build schedule for the Intelligent WTR Bottle. Metal SUS bottle tooling is flagged by the supplier as needing early planning due to longer lead time.
→ The Ask