Invest $3.25M
Invest $3.25M
Seed Confidential
Measured hydration that plugs into every wearable, feeding the levers people already optimize: HRV, recovery, and sleep.
Drink Intelligently. Give Generously. Live Sustainably.
The Connected System
Home WTR Hub Gen 2 with Intelligent Faucet, the Alkaline WTR FLTR, the Intelligent WTR Bottle, and the WTR App. One system, one score.
The Gap
Manual apps capture what you claim. Smart bottles stayed islands. Neither knows your water quality, your absorption, or what your wearable already sees. Hydration stays a guess, so it never makes it into the systems people already trust with their health.
Solution
The Intelligent WTR Bottle captures real intake over BLE, and our Water Intelligence layer knows the quality of what is in it. A signal, not a self-report.
Absorption, not just intake.The Net Hydration Score models what your body actually absorbs against fluid loss, then adapts to you. Absorption efficiency model, not a concentration adjustment model.
Adaptive range, not a fixed threshold.Hydration flows into the wearables people already wear, completing the picture next to HRV, recovery, and sleep. Seven integrations are already built.
Completes the stack, does not compete with it.Product
Intelligent WTR Bottle. PP02 Smart Lid. Verified intake on the move: TDS, temperature, and time-of-flight fill sensing, with phantom readings gated out at five points in the stack. Gen 1 ships May 2027, Gen 2 Sep 2027 on the compressed Production Partners program. Ships with WTR+.
BLE 5.0, IP67, Apple Find My (MFi), USB-C wireless charge 300-day standby
Time-of-flight intake, TDS, and temperature, streamed over BLE. The cap is the sensor module, not an accessory. The illuminated droplet confirms a live read.
Every sip flows into the WTR App, scored by WIOS against a 42.9M-row water-quality map.
The WTR App
Every bottle feeds a live Net Hydration Score, scored against your own target, not a generic eight glasses. The same coaching loop flags a deficit early and confirms the goal once it is met.
Hydration Score, live
Hydration State, evening
Absorption, shown
WTR INTEL
WTR HUB
Four tabs, one data chain. Source water, verified intake, modeled absorption, and the hub that treats it. Every claim carries its confidence tier on the face of the screen.
A real-time score with a projected end-of-day total, not a static daily total.
Ounces from the bottle are marked verified. Manually entered ounces are kept separate. Measured and reported never blend.
A plain-language nudge, like drink 10oz this hour, built from your absorption factor and source water quality.
A dedicated tab makes the confidence tier behind every number visible, not buried in a settings page.
See your own water quality, run Water Watch on your zip code, and try the free hydration tracking, live, right now.
Try it liveSee the full WIOS scoring engine, live wearable integration with Oura and WHOOP, and the absorption modeling behind every score.
Request founder demo accessThe Plug-In Program
Three tiers. The base case assumes Generosity pays to integrate and is paid in distribution and dataset; the upside assumes platforms pay a per-user data license.
Oura, WHOOP, Hume Health, Garmin. Consumer OAuth to Oura is live today; commercial partnerships are unsigned, so attach rates are modeled low.
Strava, MyFitnessPal, Peloton. The Food Hydration Factor is the natural hook for calorie counters. Deferred six months by design.
Employers pay a $4.50 PEPM and fund the bottle from incentive budgets of $100 to $500 per employee a year. B2B and cash-positive from the first program.
34,197 attached users at Month 24 in the base case, 118,788 in the upside. Every attached user is a hydration signal the dataset did not have. That is the Series A argument, not the 24-month revenue.
Competitive Advantage
Two truths, kept separate. Measured (what we sense) is never blended with Reported (what you claim). That separation is the trust architecture. The Net Hydration Score is an absorption model: intake times absorption, net of fluid loss, adapted to you. Structure is public; the weights are proprietary and server-side only.
Evidence base: a 33-study meta-analysis links hydration to lower exercise heart rate and faster HRV recovery; the sleep link is an active frontier (the leading study ran on an Oura Ring). We label every claim against the four confidence tiers above.
Personalization
Ties unexplained HRV dips to hydration deficits, so training load and recovery stop being a guess.
Links mid-day fatigue and brain fog to hydration, not just stress or a short night of sleep.
Connects hormonal phase to shifts in fluid absorption, a signal women's health has never had.
Flags dehydration risk early to help prevent dizziness and falls, a leading concern for older adults.
Same Net Hydration Score. We move every user from correlation, to causation, to proaction.
Athlete Mode, v5.9
Traction
The WTR App, data platform, and Sales Engine shipped to beta in five months on $150K, against a $1.7M, 14-month outside quote.
Apple Watch, Oura, WHOOP, Google Fit, Samsung Health, Hume AI, Body Fit AI.
42.9M validated records across 52 jurisdictions. VIGIL surfaced 2,344 true PFAS exceedances after correcting a 55,890-record defect.
Application 19/674,919 fully allowed; issue fee due Nov 4, 2026, with a continuation filing to extend the fence. Four granted utility patents behind it.
Intelligent WTR Bottle prototype confirmed shipping; a full-funnel agency of record engagement is scoped for launch.
PACE Supply Sales Engine pilot, 1 of 14 regions, private-label LOI in negotiation. Island Ice and Water is a paying Sales Engine tenant.
Market
The channel plan is built, not hoped for. Acquisition runs through a full-funnel agency of record across paid social, paid search, and Amazon, alongside the live PACE Supply B2B distributor channel. The raise funds the engine; the funnel opens the day the rebuilt storefront ships.
Illustrative; conservative assumptions shown. A warm, funded audience may convert higher. The venture upside is integration across the 562M, plus hardware attach and WIOS licensing, all retained by the parent.
Go-to-Market
A performance agency of record engagement, scoped end to end.
Growth comes from the channels that already sell filtration into homes.
Sequenced by design. The storefront rebuild lands first, then paid media scales against it. CAC gates are enforced off all-in landed cost, never the factory price.
Business Model
A retrofit smart cap engineered to fit the top sellers (Stanley, Yeti, Hydro Flask). We do not win the bottle, we make it intelligent.
Slots into the refillable-bottle industry and the wearable stack. Intake and ingestion events sharpen biometric and predictive analytics.
Every user enriches the data sets and models. The data is the real moat.
Retrofit Smart Cap, Gen 1: the same TDS, temperature, and intake sensing as the Intelligent WTR Bottle, fitted to tumblers people already own.
WIOS Intelligence on the cap and in the app.
Home WTR HUB Gen 2 and scheduled filters, included.
One device in, a rising subscription out.
Intelligent WTR Bottle or retrofit smart cap. Fits Stanley, Yeti, Hydro Flask.
WIOS Intelligence switches on.
$5.99 / moHydration and water quality feed HRV, recovery, sleep. Score reveals the home-water gap.
Home WTR HUB Gen 2 and scheduled filters at home.
$49.99 / moRevenue recurs. Every event sharpens the data and models.
Revenue Bridge
The headline is not a single bet. It is the Intelligent WTR Bottle at modeled DTC volumes, plus two recurring lines: the WTR App subscription and the filter subscription. Every figure is modeled from the unit economics, not assumed.
By Year 3 the business carries real recurring revenue, independent of new hardware sales.
All three lines are owned by Generosity: hardware, app subscription, and filter subscription. The recurring margin compounds entirely for the company.
Source: WTR BTL plus APP DTC Costing Model and Filter Subscription Unit Economics. Filter COGS is a hypothesis_only estimate pending BOM validation. Figures rounded.
Unit Economics
We never present the factory price as the cost to acquire a customer. The bridge is explicit, and every CAC gate is enforced off the landed number.
The control case normalizes R&D, G&A, returns, and warranty to benchmark. We show it on purpose. The filter subscription adds high-margin recurring revenue on top of this and is not yet folded into a single combined EBITDA line.
Financials
Modeled ecosystem, base case. Assumes 200K cumulative modeled units by year 3 and conversion rates hold. All revenue lines, hardware, SaaS, filters, and WIOS licensing, are retained at 100% by Generosity.
Competition
Team
Vision
*Garmin on roadmap. Logos omitted by design; integrations are SDK-level, not brand endorsements.
Capital Plan
One raise, sized by the model itself: the solver finds the least capital that holds closing cash above a $200K floor through Month 24 with no second round. A Series A exists as a choice, not a dependency, taken only above a $100M pre-money floor.
Approximately $8M raised to date built the platform, four granted patents, the product line, and the data asset; this raise funds commercialization. Solver-sized from Lean Model v8.4, Base case. The Series A floor is a founder rule, not a commitment from any investor.
Production Roadmap
The Production Partners build schedule for the Intelligent WTR Bottle, design lockdown through mass production. Phases shown relative to kickoff; certification and quality-plan milestones are not yet dated in the supplier schedule.
Source: Production Partners build schedule for the Intelligent WTR Bottle. Metal SUS bottle tooling is flagged by the supplier as needing early planning due to longer lead time.
The Ask